Madonna.com vient de publier le communiqué de presse qui accompagne le lancement de la nouvelle marque de produits de beauté de Madonna. MDNA Skin care.
Pour le moment les produits seront disponibles seulement au Japon et le lancement se fait via un "pop-up store" l'équivalent des magasins éphémères qui sera ouvert du 13 Février
au 23 Février. Par la suite la gamme sera distribuée dans les Departments stores Japonais.
La marque a 3 gammes :
- Un masque à base d'huile d'argile
- Un produit pour régénérer la peau
- Un sérum qui renforce les effets du masque
MDNA SKIN Launches in Japan On February 12
Michelle Peck, Skin Care Artist and Madonna's Skin Care Advisor and Brand Ambassador Introduces MDNA SKIN on February
l2th.
'MDNA SKIN' - the new innovative and revolutionary skin care brand created by Madonna in collaboration with MTG, Japan's leading beauty
company, is scheduled to open in Omotesando for a limited time beginning Thursday, February 13th thru Sunday, February 23rd between 11:00 and 20:00. This will be the exclusive location to buy
'MDNA SKIN' in the world. The brand's goal is to challenge women and their awareness about the art of beauty and skin care.
The state-of-the-art treatment system consists of three components:
The clay oil therapy inspired CHROME CLAY MASK, made with a base of clay from Montecatini Terme in Italy, which performs multiple
functions that enrich the skin.
The SKIN REJUVINATOR - the specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the
skin.
THE SERUM - based on an original formula that was created exclusively for Madonna, it creates a glowing effect when used alone and is
further enhanced when used with the CHROME CLAY MASK and SKIN REJUVENATOR.
Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after
every use.
The MDNA SKIN POP UP STORE will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen
projected visuals. The store will also host a VIP area and the location for special events.
MDNA SKIN will be available at selected department stores in Japan on February 26th.
http://www.mdnaskin.jp/
MDNA SKIN POP UP STORE
DATE: 2/13 - 2/23
OPEN TIME: 11:00 - 20:00
VENUE: BA-TSU ART GALLERY
5-11-5 Jingumae, Shibuya-ku, Tokyo
5 minute walk from Omotesando Station, Exit A1
Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon